Blogs

Mar 26, 2024
Last June, nearly 100 business events industry leaders and advocates went to Capitol Hill to ask their members of Congress to do three important things: ·      Encourage the Federal Trade Commission (FTC) to finish its proposed anti-scammer rule ·      Advance legislation to help our industry train the next generation workforce ·      Introduce legislation to help bring down visa wait times. So, what has happened since then? In February, the FTC finalized its Government and Business Impersonation Rule, which takes effect on April 1 and will go after scammers who impersonate businesses in… more
Mar 22, 2024
Think of a trade show as a miniature city and each booth as a business meeting location. Like a city, it can be a confusing place for a visitor, who may end up aimlessly wandering the aisles leading past blocks of booths and tables while trying to find their destination. So many exhibits look the same, or their displays overload the viewer with such clutter that nothing can stand out.  The right signage smooths the flow of traffic to the booths and helps attendees engage more fully with the entire show. Here is a helpful guide for trade show organizers on how to maximize signage and some… more
Mar 18, 2024
Do you have a post-event strategy? While we pour our time, energy, creativity and strategic thinking into maximizing pre-registrations, there's so much untapped value post-event. Here are my top five ideas to include in your post-event plan: 1. Build deeper connections and reward loyalty Send personalized thank you notes to your event stakeholders, share event highlights and keep them informed about future events. Enroll attendees in a loyalty club and acknowledge their importance to the brand. Appreciate them, and you’ll increase advocacy and future commitment.   2. Gather valuable… more
Mar 08, 2024
Planning is an essential part of creating an engaging and successful exhibit experience. The process requires attention to detail, time management and clearly defined objectives. If you have felt overwhelmed or unsure where to begin, here are five tips to help you get started. 1. Outline Your Exhibit Strategy and ObjectivesWhy are you exhibiting at the trade show? What are the reasons you chose a particular trade show? These are essential questions to ask when planning your exhibit. Determining your marketing goals and business objectives is vital to developing a strong exhibit strategy.… more
Mar 04, 2024
In the dynamic realm of trade shows, the art of lead generation comes with its share of challenges. One prominent issue exhibitors face is the tendency of booth visitors to occasionally present themselves in a light that may not align with reality. Simply put, they lie. While it may be a harsh truth, it’s crucial to understand that trade show attendees often misrepresent themselves during booth interactions. Why does this happen? There are two primary reasons. First, visitors may feel compelled to safeguard their ego and credibility, leading them to provide information that may not be… more
Feb 26, 2024
For years, the business events industry has been calling on policymakers to take action against the scammers who prey on our industry. On Feb. 15, the Federal Trade Commission (FTC) answered those calls with its new Government and Business Impersonation Rule, which will target scammers who impersonate businesses and government entities.   The FTC takes action This new rule directly targets the hotel reservation scams and attendee list sale scams that have targeted conference and trade show exhibitors and attendees for ages. How? The Government and Business Impersonation Rule will allow… more
Feb 20, 2024
In the world of trade shows, making an impression isn’t only about what happens during the event; it’s about the anticipation before and the momentum after. This comprehensive approach can transform your trade show experience from a mere exhibit to a powerhouse of long-term growth, partnerships and results. The importance of both pre- and post-trade show marketing can’t be overstated. Without it, you’re essentially throwing your investment away. It’s like organizing a grand party but forgetting to send out the invites or follow up afterward. Don’t be that host.   Strategies to Boost Pre-… more
Feb 12, 2024
Local engagement holds a powerful advantage in the world of branding. Local pop-up events, known for their ability to bring people together, offer the perfect opportunity to combine the strengths of local branding with the reach of global platforms.  However, it takes work to strike the right balance, and it often requires outsourced sales and marketing to nurture customer engagement and expand reach to see the long-term impact for your brand.  But the first step is igniting that impact at local pop-up events. With the right strategies, you can design a pop-up that engages your target… more
Feb 05, 2024
In a significant step towards a sustainable future, the stakeholders of the Net Zero Carbon Events workstreams have officially released seven comprehensive guidance documents for decarbonization. As a culmination of efforts from more than 100 colleagues worldwide, the guidance documents offer a detailed and actionable framework for stakeholders, entering in a new era of responsible event management.   Venue Energy The Venue Energy workstream introduced a four-fold approach to kickstart the decarbonization journey for event venues. Recommendations range from tracking energy usage to… more
Jan 30, 2024
In January, the Exhibitions & Conferences Alliance (ECA) released its 2024 public policy agenda. The headline: ECA is ‘all in’ on supporting government policies to help you attract and train the business events industry’s future workforce.  Why? Our industry has a skilled workforce shortage. But it’s not just us. Our country has a skilled workforce shortage, and working together, we can make a difference. How is ECA helping? In Washington, DC we are advocating for two bipartisan bills in Congress with the potential to be game changers for the industry.   Bipartisan Workforce Pell Act… more
Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.