For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.
8 Tips on Designing Pre-Show Email Promotions That Work
April 24, 2023
Pre-show promotion is critical to driving traffic to your booth. Here’s an example of the key elements that AMF Bakery Systems nailed in this email promotion for Interpack, May 4-10 in Dusseldorf, Germany:
1. Messaging: Invite customers and prospects to see the company and team at the show.
2. Timing: Send the email promotion about two weeks before the show, when attendees are setting their show schedules.
3. The details: Include the show dates, location and your booth number. Download a banner or graphic from the event organizer, if available.
4. Comp tickets: Take advantage of free expo hall passes, if offered by the event organizer. Include a link to claim the ticket.
5. Personalization: Include names and photos of the team who will be at the show.
6. Connect: Include links to connect with the team on LinkedIn
7. Call to action: Make it easy for customers and prospects to set appointments.
8. Get social: Don’t forget to include social channels
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