Apr 18, 2024
While 61% of exhibitors claimed unpredictable costs have a major influence on their decision to attend an event, 93% believe the quality of expected attendees is the most impactful outcome, even when compared to external constraints, according to “Event Excellence by Design,” a new report that takes an inside look at exhibitor objectives and provides show organizers with insightful data to help them design more impactful event experiences.
Lead quality remains the No. 1 measure of success, even more than last year. When exhibitors were asked how they measure the value their organization… more
Apr 17, 2024
Three major U.S. trade shows reported successful – and in two cases, growing – editions in Las Vegas, Orlando and Philadelphia last month. Take a look at our roundup of major U.S. trade shows held in March.
The NGA Show
Who, When & Where: The NGA Show, March 10-12, Caesars Forum Convention Center
Key metrics: 3,600 grocery retail industry professionals (a new attendance record), 350+ exhibitors and sponsors, spanning 55,725 square feet.
Looking Back: The exhibit hall grew substantially from the prior year, which saw 290 exhibiting companies and more than 45,000 sq. ft.
Best new… more
Apr 15, 2024
Looking to create high-end, red carpet-worthy videos that event attendees will share?
Companies like Pixperience provide interactive photo booths like no other — using the latest camera technology to capture the moment in vivid detail and engagement with an immersive experience that your brand creates.
Every event attendee can be a glamorous star when they step into a space that seamlessly blends creativity and technology to create unforgettable experiences that attendees can share instantly on social channels.
We tested two Pixperience products at EXHIBITORLIVE 2024 and interviewed… more
Apr 12, 2024
While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace inflation, according to the findings of the Annual Survey of Exhibition Rates. The Exhibitor Advocate — a non-profit organization dedicated to providing industry stakeholders with expert advice, research and tools to amplify the voice of exhibitors — has released its latest survey that analyzes labor and equipment costs across 24 major U.S. cities.
This year’s report demonstrates that while trade shows continue to be a valuable sales and marketing… more
Apr 11, 2024
Spring kicked off in the corporate events industry with organizations and suppliers announcing key staff promotions, new hires and expanded executive teams. Check out all the seasoned industry professionals on the move in this month’s People News.
Impact XM
Impact XM elevated James Morris from senior vice president of client services to executive vice president of growth, responsible for spearheading strategic growth initiatives for the full-service event and experiential marketing agency.
In his new role, Morris will play a pivotal role in shaping Impact XM’s trajectory, spearheading… more
Apr 10, 2024
Meeting and convention facilities across the country and around the globe have been inking new deals with leading hospitality and management providers, upgrading technology infrastructure and launching new premium spaces for exhibitors and event organizers.
Smart City Networks Completes Network Upgrade at Kay Bailey Hutchison Convention Center (pictured)
Smart City Networks, provider of utilities, technology and telecommunications services for convention centers and hospitality venues, completed an almost $1 million network upgrade for the Kay Bailey Hutchison Convention Center Dallas (… more
Apr 08, 2024
For exhibitors who are truly serious about sustainability and lowering the environmental footprint at their trade shows, exhibits and events, incorporating plant-forward menus is more than a culinary trend — it’s a strategic choice that aligns with broader societal shifts, especially among younger generations. By making this change, event organizers can not only enhance the attendee experience but also cut carbon and costs while contributing to a more sustainable and equitable world.
The demand for plant-based options is growing steadily, driven by a combination of health concerns,… more
Apr 05, 2024
What’s the state of the exhibition industry in the Asia-Pacific region? In an ENN exclusive, we interviewed Mark Cochrane, regional director of Asia-Pacific for UFI, the Global Association of the Exhibition Industry, to get the scoop on the annual in-person Regional Conference held March 7-8 at the Parisian Macao (pictured).
Serving in his role for nearly 14 years, Cochrane shared his insider’s view on what’s trending in the region for exhibitions. Here are excerpts from our conversation.
1. Regional outlook: It’s almost universally optimistic news, but the two headlines: India and China… more
Apr 04, 2024
As spring takes hold across the U.S., event companies have been busy completing and announcing fresh acquisitions and strategic partnerships to bolster their businesses and expand their market share. Here’s our latest roundup of recent business deals and partnerships happening in the trade show industry.
Newport International Boat Show Joins South Florida Ventures Portfolio
The Newport International Boat Show (NIBS) has joined the growing portfolio of high-end boating and yachting events managed by South Florida Ventures, a luxury lifestyle division of Informa Markets. The company acquired… more
Apr 03, 2024
The Consumer Technology Association (CTA) recently revealed its final attendance data for CES 2024, the association’s annual tech mega-event in Las Vegas. According to an audit by Alliance for Audited Media (AAM), the trade show and conference drew 138,739 participants, including buyers, booth personnel and media, revealing a 20% increase year over year (YOY). Last year’s show attracted 117,841 total participants, according to the CES 2023 Audit by AAM.
Buyer numbers increased from last year but not at the same clip. In 2024, industry attendees representing buying organizations were verified… more
Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.