Exhibit Design, Planning & Execution

great
Mar 25, 2024
How do you take your corporate event from good to great? The first step is understanding your audience, advised Senior Event Marketing Leader Kimberly Kee — who has managed event programs for MCI, Hughes, Boeing, Arrow and TeamViewer — during a session at EXHIBITORLIVE 2024.  “Be prepared to ask a lot of questions to find out where you need to focus your planning priorities,” she said. “Understand both objective and subjective data by using online survey tools combined with more personal tactics.” Here’s an overview of nine more steps for planning a great corporate event. 1. Event branding… more
recovery
Mar 20, 2024
The Center for Exhibition Industry Research (CEIR) reported a significant recovery in the U.S. business-to-business (B2B) exhibition industry for the fourth quarter (Q4) 2023, citing a 15% year-over-year increase in overall exhibition performance that measures exhibitors, net square footage, attendees and real revenues.  The industry’s performance is nearing pre-pandemic levels, with the Q4 2023 results showing only an 8% lag compared to the same period in 2019, according to the latest CEIR Total Index. This represents a significant improvement from the 41% and 20% shortfalls observed in Q4… more
1099
Mar 11, 2024
If your trade show or event organization works with independent contractors, it’s important to know how a new employment rule that takes effect on March 11 could impact labor costs for businesses that rely on contract labor or freelancers, such as trucking, manufacturing and more. The industry sector most likely to be impacted: general service contractors, AV companies, freight companies and other suppliers that rely on independent contractors.  Why it matters: Increased costs for suppliers could be passed on to event organizers or exhibitors, who were already facing increases of 7%-30% for… more
virtual meeting
Mar 07, 2024
Online events are here to stay, so how do event organizers and exhibitors make them more effective and enjoyable? Priya Parker, author of The Art of Gathering, published the Virtual Gathering Guide, which offers seven steps for meeting hosts to create moments of connection in the online event space. Here are excerpts from the guide that are most relevant for corporate event and exhibit managers. 1. Clarify the purpose of your virtual gathering. “Don’t assume your digital gathering shares the same purpose as your in-person one,” she advised. Ask: “What is the most important need for this… more
hamilton
Mar 06, 2024
How do leading exhibit designers and builders create an appealing booth environment? Check out these design trends and traffic-generating tips from ExhibitorLIVE, which was held Feb. 27-28 at the Gaylord Opryland Convention Center in Nashville.   The annual trade show offered a window into what is the latest in effective exhibit strategy — at a show where the exhibit managers are the target buyers.    Our team walked the exhibit hall floor to scout design, lighting and tech trends attracting the most traffic from buyers.   Here are 10 booths that stood out: 1. Curve appeal. Aluvision… more
sustainable
Feb 29, 2024
The Events Industry Council (EIC) awarded a water quality trade show and an events destination with its highest level of the Sustainable Event Standards for environmental and social responsibility within the global events industry. Created by the EIC Sustainability and Social Impact Committee in partnership with industry professionals and leading sustainability practitioners, the EIC Sustainable Event Standards are a collection of eight specific standards that assess events and industry suppliers on a wide range of sustainability criteria, including organizational management, marketing,… more
infocomm
Feb 28, 2024
What experiences do event attendees value most? During the Women in Exhibitions Network North America session, “New Audience Insights From Freeman,” on Feb. 16, Freeman Senior Vice President of Strategy Ken Holsinger provided a deeper dive into the 2024 Attendee Intent and Behavior, which garnered 3,200 respondents across a blend of events. The one-hour online meeting covered the full report, but here are the top 11 things that attendees want from in-person events, according to the Freeman survey. When planning your event or exhibit and budgeting your spend, it’s helpful to know what… more
rigging
Feb 07, 2024
Last August, Freeman announced a rigging safety initiative that impacted exhibitors with hanging signs, video walls that have overhead support and all other tie-offs. The rigging rule could have potentially affected thousands of exhibiting companies and events across the U.S. with higher costs and longer timelines.  In response, Exhibition Services & Contractors Association (ESCA), The Exhibitor Advocate and Experiential Designers & Producers Association (EDPA) collaborated with Freeman to roll back some of the requirements, making it faster, easier and cheaper for exhibiting… more
Jan 24, 2024
Atlanta Market, which features three buildings with 51 floors of showrooms and temporary exhibits with thousands of brands that attract retailers and designers from every U.S. state and more than 60 countries, presented its Best Booth Awards to six temporary exhibiting companies to recognize excellence in exceptional merchandising and visual ingenuity.  The Winter 2024 temporary exhibits were held Jan. 17-21 at AmericasMart Atlanta. Context: Atlanta Market is a wholesale sourcing destination housing a product mix for gift with a broad selection of home décor, furnishings, apparel and… more
bathroom
Jan 23, 2024
Have you ever considered sponsoring restrooms at an event? At PCMA Convening Leaders 2024 (CL24) in January, Montreal Business Events worked with Les Cabinets for the fourth year in a row to deliver a unique and memorable activation in one of the women’s and men’s bathrooms at the San Diego Convention Center. We caught up with Les Cabinets Co-Founder Patrice Marier to get an inside look at the women’s bathroom activation to find out more about how his team manages the sponsorship and optimizes the attendee experience for events. Here’s what you need to know: How it worked: Montreal… more
Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.