How do leading exhibit designers and builders create an appealing booth environment? Check out these design trends and traffic-generating tips from ExhibitorLIVE, which was held Feb. 27-28 at the Gaylord Opryland Convention Center in Nashville.
The annual trade show offered a window into what is the latest in effective exhibit strategy — at a show where the exhibit managers are the target buyers.
Our team walked the exhibit hall floor to scout design, lighting and tech trends attracting the most traffic from buyers.
Here are 10 booths that stood out:
1. Curve appeal. Aluvision showed off its tech on a curved panel LED wall with a dramatic and colorful video on the inside and outside. 2. Retro revival.Hamilton Exhibits used a pink shag carpet and pastel colors to give a retro vibe in its booth, which featured a cream soda bar. Attendees could make baseball caps with patches of their choice. 3. LED tiles and games.Stamm Media used LED tiles to create an eye-catching tunnel with video graphics on the inside. A golf putting competition attracted buyers, and those who competed were listed on a leaderboard for a giveaway at the end of the show. 4. Interactive displays.Skyline’s booth featured an interactive display that used customized pucks to qualify buyers. Another display produced an AI-generated attendee pic that was printed on stickers for giveaways of wireless chargers. 5. Reuse and repurpose.Spiro’s booth was made from wood palettes that will be reused for other clients. Cameras in the booth tracked traffic, and the company gave away a small biodegradable box with plant seeds as swag to buyers.
6. Visuals that make an impact.4 Productions created a castle with LED tiles that could be seen across the show floor. The company also debuted a cube with LED tiles. 7. Selfie stations 2.0.Pixperience offered unique selfie stations. One display featured a camera on a robotic arm, and another multi-camera display included 12 cameras taking one 180-degree photo. Videos are generated instantly and can be shared with attendees after they provide contact information. 8. Breathing room.BeMatrix built a double-decker booth with seating upstairs and downstairs. One afternoon they hosted a brownie and cookie ice cream sundae bar. 9. Road shows.Expandable, a company based in The Netherlands with a new North American office in South Carolina, exhibited its customizable mobile units for the first time. On display, the Expandable Touchdown, which ranges in size from 38 to 53 feet long, can be operated and set up by a single person in 15 minutes. 10. Big impact in small spaces. Intel Corp. Events Program ManagerVictor Torregroza worked with Lamar Allen, owner of LaMarvelous, a Nashville-based balloon company, to produce eye-catching displays and backdrops in small spaces.
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.
