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Atlanta Market Names 6 Best Booth Award Winners
January 24, 2024
Atlanta Market, which features three buildings with 51 floors of showrooms and temporary exhibits with thousands of brands that attract retailers and designers from every U.S. state and more than 60 countries, presented its Best Booth Awards to six temporary exhibiting companies to recognize excellence in exceptional merchandising and visual ingenuity.
The Winter 2024 temporary exhibits were held Jan. 17-21 at AmericasMart Atlanta.
Context: Atlanta Market is a wholesale sourcing destination housing a product mix for gift with a broad selection of home décor, furnishings, apparel and outdoor living. The event is produced by ANDMORE, formerly International Market Centers, an omnichannel wholesale marketmaker for wholesale buyers and sellers. The Blackstone-owned company owns and operates more than 20 million square feet of event and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City.
What they’re saying: “The winners of this Winter’s Best Booth Awards demonstrate a unique dedication to design and showcase the breadth and depth of talent to be discovered at Atlanta Market,” said Karen Olson, ANDMORE executive vice president and chief marketing officer. “We congratulate these six finalists, as they inspire out-of-the-box at-Market sourcing and influence branding innovation for buyers and sellers alike.”
How it worked: Best Booth judge, Rob Pearce of Rob Pearce Designs, considered merchandising, story-telling, brand identity, color and interactivity in determining winners. Pearce is a veteran of the wholesale trade show design industry, offering services such as design planning, lighting, finish and material selection and more.
Why it matters: Beginning in 2024, ANDMORE’s best booth awards have been reimagined to recognize excellence across six categories of visual merchandising within temporary exhibits at its Atlanta, Las Vegas and High Point campuses. Award winners and exemplary designs will be showcased in marketing, social media and public relations activities before, during and after each market.
The Winter 2024 Atlanta Market Best Booth Awards winners are:
Judging criteria: Represents the highest level of achievement through use of all categories of visual excellence into one cohesive and holistic visual presentation.
Judging criteria: Recognizes a sales-oriented display that successfully showcases and cross-merchandises product lines to promote sales. All elements of visual merchandising -- lighting, signage, product display – are employed for greatest impact.
Judging criteria: Represents distinct and memorable branding that successfully communicates the company’s brand through signage and special fixtures.
Judging criteria: Incorporating elements that captivate buyer attention and prompt engagement and encouraging immersive experiences with the product line.
Judging criteria: Employing color to elevate product presentations and integrating different tones and hues throughout the display.
Judging criteria: Using visual merchandising to narrate the story of the product(s) and company, attracting customers, inspiring engagement with products and representing unique brand stories.