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Event Tech Companies Partner to Roll Out Floor Plans With Indoor Positioning and Wayfinding Tech
July 31, 2023
ExpoFP, an interactive floor plan provider, and IndoorAtlas, an indoor positioning platform, teamed up to create interactive floor plans with accurate indoor positioning and wayfinding. The technology allows expo attendees to easily locate their current position and find exhibitor booths, even in offline mode, and can be integrated into mobile event apps.
“Our interactive floor plans, empowered by blue-dot wayfinding, provide a seamless navigation experience that saves time and enhances visitors’ satisfaction,” said Ross Sudentas, CEO of ExpoFP. “We are thrilled to partner with IndoorAtlas to bring this game-changing solution to our clients, setting a new standard for indoor wayfinding services in the industry.”
ExpoFP told ENN that their floorplans have been used by GITEX Africa, Money 20/20 and Clarion Gaming, among others. ExpoFP also worked with CrowdConnected on IMEX and ICE London 2023.
Related: IMEX DEBUTS GROUNDBREAKING DIGITAL WAYFINDING AT 2023 FRANKFURT AND LAS VEGAS SHOWS
The demand for indoor location-aware services has significantly grown, according to Erik Piehl, CEO of Indoor Atlas, and the company aims to meet the need for trade show organizers to continually enhance the customer experience. “Our aim is to provide innovative location-aware applications and services for global trade shows and to drive the digital transformation of the exhibition industry.”
With the new map technology, users can locate exhibitors, view exhibitor details, navigate with wayfinding and reserve booths online. Blue-dot wayfinding pinpoints attendees’ current locations and maps routes to their desired destinations within the expo, and the technology ensures precise location tracking inside buildings using the magnetic field and built-in inertial sensors in smartphones.
Additionally, exhibitors have the opportunity to enhance their exposure with featured listings, premium listings, logos in booths and logos in the header of the floor plan.
Danica Tormohlen also contributed to this story.
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