XS Worldwide, a global experiential marketing agency with facilities in India, Europe, the Middle East and the U.S., has partnered with Pavek Marketing, a marketing company founded by former Exhibitor Media Group Chief Client Officer John Pavek, to expand its North American Partnership Program, which provides exhibit designers and producers with a platform to collaborate and execute exhibit programs and immersive experiential projects anywhere in the world.  

“I’m thrilled to work with the team at XS Worldwide,” said Pavek, managing director of Pavek Marketing. “Their expertise in global markets brings about an opportunity for exhibit houses in North America to revolutionize brand experiences for their customers and facilitate better reach, engagement and value.”

With more than 1,000 clients around the globe, XS Worldwide provides services for exhibit programs, strategy and creativity, fabrication and logistics, analytics and measurement, as well as a full array of experiential marketing services. XS Worldwide  works with clients in a number of industries, including defense and aerospace, pharmaceuticals, food and packaging, travel and tourism, and energy, wire and tube

“XS Worldwide is here to stay in North America,” said Pavek. “They're now members of the EDPA (Experiential Designers and Producers Association), and we'll be growing their footprint and looking for partners and collaborators for efficiencies in the marketplace."

We caught up with Pavek to find out how the deal came about and why it matters. He also shared more about the company he launched after leaving Exhibitor Media Group in January after 30 years. For more information, email Pavek here.

Got five minutes? Watch or listen to our conversation with Pavek about the deal. 

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