Thrust Carbon, a sustainability intelligence platform for the travel industry, recently unveiled Thrust Events, a SaaS application designed to bring sustainability reporting to large meeting and event programs.

"We are thrilled to launch Thrust Events, a groundbreaking technology platform that empowers event management agencies to reduce the carbon footprint of their events in an affordable and efficient manner," said Kit Aspen, co-founder of Thrust Carbon, which currently represents more than 20,000 meetings per year. "Unlike traditional methods that rely on spreadsheets, Thrust Events sets a new standard for sustainability in the meetings and events sector by offering a comprehensive and integrated approach that maximizes the impact of sustainability efforts."

With 69% of event organizers saying sustainability will be an area of focus, according to an Eventbrite Consumer Insights Report, event management agencies are under increasing pressure to reduce the environmental impact of their events. Thrust Events enables agencies to accurately measure the emissions generated by their events and take steps to reduce their carbon footprint, while also giving end users their travel and events footprint in one place.

Using Thrust Events, event managers can quickly and easily input venue, attendees and transportation data to generate a white-label client-friendly emissions report. The tool relies on a blend of methodologies that Thrust Carbon’s research team has gathered from multiple government sources worldwide as well as major global event sponsors such as the International Olympic Committee. They address everything from planning and preparation to execution and teardown.

Thrust Events is the first tool of its kind to move beyond reporting, providing actionable insights and recommendations, such as optimizing transportation, reducing food waste and choosing more sustainable venues, to help event managers create more sustainable events.

The Thrust Events application was specifically designed for M&E programs with 200 to 50,000-plus events. Supporting these complex events through automated data feeds, single sign on, precise permissions, no user limit, and bulk data handling tooling. Thrust Events has spent six months in testing with two of the top travel and events management companies, including ATPI.

According to Helen Van Berkel, ATPI’s global head of events, by partnering with Thrust Carbon, the company is able to offer its customers sustainable travel and events options, which not only enhance their overall experience but also align with ATPI’s commitment to corporate social responsibility.

“At ATPI, we are constantly striving to provide our customers with the best possible travel and events solutions while enabling them also to reduce their impact on the environment,” Van Berkel said. “Thrust Events is a valuable addition to our service offering, as it allows us to deliver seamless event experiences while minimizing the carbon footprint.” 

Thrust Events is available worldwide, although currently English is the primary supported language, according to Aspen. 

“The emissions calculations we use are localized whenever possible too, so if an organizer in North America books a meeting room in New York, it will have a New York-specific calculation rather than any other locale,” Aspen said.

To learn more about how Thrust Events can help event organizers measure their carbon footprint and create more sustainable events, click here.

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