Returning to its traditional January dates for the first time since the pandemic, the National Association of Music Merchants (NAMM) Show brought together more than 62,000 attendees who are part of the $17 billion music products industry — a double-digit increase over last year’s attendance numbers.
Held Jan. 25-28 at the Anaheim Convention Center (ACC), the NAMM Show featured more than 1,600 exhibitors displaying more than 3,500 brands. Comprising 15,000 global member companies and individual professionals, NAMM produced its largest event since 2020.
The music industry has experienced massive disruption in the past several years, due to COVID, the rise of streaming services, shifts in retail, supply chain delays, emerging technologies like AI and the surge in concerts post-pandemic. In fact, the global ticket gross for the top 100 tours of 2023 reached $9.17 billion, up 46% over the prior year, according to Pollstar.
How did this impact the music industry’s largest U.S. gathering?
“We gathered in 2024 at the intersection of unprecedented disruption and emerging new technologies, and our industry proved this past week that it is more than ready to move forward together,” said Mlynczak.
He continued, “The overwhelmingly positive reaction from our members renews and invigorates our commitment to serve as a global platform for business growth, and continue our work year round to serve the music industry that we all love and cherish.”
We were on the ground to attend NAMM Show 2024, and here are 10 notable highlights from the event.
Want to see more? View the NAMM 2024 photo gallery here.
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.