News
Apr 11, 2023
Attendees and exhibitors are continuing to eagerly return to in-person trade shows, and the momentum of many B2B events and the industries they serve appear to be showing no sign of slowing down. Case in point: The ARA Show and Intersolar North America (ISNA) and Energy Storage North America (ESNA), which took place on opposite sides of the U.S. during the same week in Orlando, Fla., and Long Beach, Calif., respectively. Here’s a summary of these two events and what show organizers say was the secret to their robust attendance this year.
The ARA Show 2023
Upon the completion of the American… more
Apr 10, 2023
Freeman, a global event company, has partnered with Zenus, a provider of behavioral analytics for events and retail, to introduce a service that gives event organizers cutting-edge tools to measure attendee sentiment and engagement.
With Zenus’ artificial intelligence (AI)-based behavior mapping, Freeman will offer aggregated and anonymized data around dwell time, sentiment and attendee activation. This metadata can be translated into actionable insights for exhibitor and sponsor ROI and future event planning.
Freeman chose Zenus as its AI partner because it adheres to ethical AI standards… more
Apr 07, 2023
Independent trade show executives, suppliers and industry media convened March 20-23 for the 2023 Society of Independent Show Organizers (SISO) CEO Summit at the Four Seasons Hotel in Las Vegas.
The four-day event offered content on a wide variety of topics, from a global economic forecast and an update on the Net Zero Carbon Events initiative to a study on DEI at the top 20 exhibition companies and research on next-gen event-goers.
As in years past, the attendee and speaker list featured a who’s who of industry leaders (see who attended in 2023 here). The Tarsus team, which publishes TSNN… more
Apr 05, 2023
What design trends can you expect to see on the show floor in 2023? To find out, creative directors from two leading exhibit design and build companies explored the show floors at two of most innovative trade shows in the world: Euroshop 2023, held Feb. 25-March 2 in Dusseldorf, Germany, and Natural Products Expo West, held March 7-11 in Anaheim, Calif.
While both shows are among the largest in their sectors, the exhibitor and attendee profiles are quite different. Euroshop, a retail trade fair that is held every three years, attracted 1,830 exhibitors and more than 81,000 trade visitors.… more
Mar 31, 2023
The Kentucky General Assembly has passed legislation that includes a revision (from 6% to 0%) to the commonwealth’s sales tax on exhibit and sponsor space rental for face-to-face business events. Signed into law by Governor Andy Beshear on March 24, it states that business event organizers will be exempt from charging sales tax to their exhibitors and sponsors, essentially reversing a new 6% tax that went into effect on Jan. 1.
Some trade show organizers began collecting taxes from exhibitors and sponsors to be in compliance with the new law, while others informed exhibitors who signed new… more
Mar 31, 2023
E3, a trade show for the interactive entertainment industry, will not take place in person or digitally this year, according to an announcement by the Entertainment Software Association (ESA) and ReedPop, the show’s organizer.
Last July, ESA partnered with ReedPop, a boutique division of RX, to spearhead the long-awaited return of E3 to the Los Angeles Convention Center in 2023. The event, which was scheduled to take place June 13-16, had not been held since 2019 due to the COVID-19 pandemic.
Related: ESA PARTNERS WITH RX'S REEDPOP TO BRING E3 BACK AFTER THREE-YEAR HIATUS
“This was a… more
Mar 30, 2023
Here’s one simple way to maximize your trade show presence: include your upcoming trade show schedule in your email signature. That way, customers and prospects can be made aware of where they can see you in person in coming months.
Make sure to include the show name, dates, location and booth number, and suggest to everyone at your organization and/or those who will be part of the show/booth team do the same.
“It’s a tip that doesn’t cost you anything but always keeps your whereabouts top-of-mind,” said Cheryl Soares, foodservice promotions and trade show manager for the California Milk… more
Mar 29, 2023
As Women’s History Month comes to a close, ENN continues to honor and celebrate the achievements of women in the exhibitions and events industry.
In the second of a series of interviews spotlighting stellar event professionals and their insights on how their organizations support women, their advice for the next generation of female leaders and their thoughts on women to watch, ENN had the pleasure of connecting with Diana Boxey, global marketing director for AMF Bakery Systems.
Boxey leads a team in managing, planning and executing AMF Bakery Systems exhibits at trade shows. One of the… more
Mar 28, 2023
What are exhibitors and sponsors seeking from trade shows, how has that changed since 2019 and what can trade show organizers do to deliver better ROI?
Jenn Harrison, who has served as trade show manager for General Dynamics Mission Systems for more than 16 years, and Cheryl Soares, who has served as manager, trade shows and foodservice promotions for the California Milk Advisory Board for more than 17 years, shared their perspectives at the Society of Independent Show Organizers (SISO) CEO Summit, held March 20-23 at the Four Seasons in Las Vegas.
The session, “Customer Spotlight:… more
Mar 27, 2023
Despite a rainy week in Las Vegas, the triennial CONEXPO-CON/AGG & IFPE 2023 crushed attendance expectations, drawing 139,000 construction and fluid power professionals from 133 countries to the Las Vegas Convention Center (LVCC) and Festival Grounds March 14-18. Besides attendance that marked a 6 percent increase compared to 2020, the show featured more than 2,400 exhibitors across more than 3 million square feet, an increase of 10.5 percent.
“For the construction industry, coming to this show is an extremely high priority,” said Dana Wuesthoff, vice president, exhibitions and event… more
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