Mar 30, 2023
Here’s one simple way to maximize your trade show presence: include your upcoming trade show schedule in your email signature. That way, customers and prospects can be made aware of where they can see you in person in coming months.
Make sure to include the show name, dates, location and booth number, and suggest to everyone at your organization and/or those who will be part of the show/booth team do the same.
“It’s a tip that doesn’t cost you anything but always keeps your whereabouts top-of-mind,” said Cheryl Soares, foodservice promotions and trade show manager for the California Milk… more
Mar 29, 2023
As Women’s History Month comes to a close, ENN continues to honor and celebrate the achievements of women in the exhibitions and events industry.
In the second of a series of interviews spotlighting stellar event professionals and their insights on how their organizations support women, their advice for the next generation of female leaders and their thoughts on women to watch, ENN had the pleasure of connecting with Diana Boxey, global marketing director for AMF Bakery Systems.
Boxey leads a team in managing, planning and executing AMF Bakery Systems exhibits at trade shows. One of the… more
Mar 28, 2023
What are exhibitors and sponsors seeking from trade shows, how has that changed since 2019 and what can trade show organizers do to deliver better ROI?
Jenn Harrison, who has served as trade show manager for General Dynamics Mission Systems for more than 16 years, and Cheryl Soares, who has served as manager, trade shows and foodservice promotions for the California Milk Advisory Board for more than 17 years, shared their perspectives at the Society of Independent Show Organizers (SISO) CEO Summit, held March 20-23 at the Four Seasons in Las Vegas.
The session, “Customer Spotlight:… more
Mar 27, 2023
Despite a rainy week in Las Vegas, the triennial CONEXPO-CON/AGG & IFPE 2023 crushed attendance expectations, drawing 139,000 construction and fluid power professionals from 133 countries to the Las Vegas Convention Center (LVCC) and Festival Grounds March 14-18. Besides attendance that marked a 6 percent increase compared to 2020, the show featured more than 2,400 exhibitors across more than 3 million square feet, an increase of 10.5 percent.
“For the construction industry, coming to this show is an extremely high priority,” said Dana Wuesthoff, vice president, exhibitions and event… more
Mar 24, 2023
On the heels of a successful OFFPRICE Show held Feb. 11-14 at The Venetian Expo in Las Vegas, which attracted 10% more exhibitors than the previous show, Tarsus Group announced it will launch a new regional OFFPRICE Show in Florida to meet the needs of East Coast chain stores and independent retailers.
Set for Oct. 17-18 at the Orange County Convention Center in Orlando, OFFPRICE Orlando Market is slated to be a premiere two-day trade show featuring wholesale brands, distributors of closeouts and overproduced, immediate/in-season and cost-friendly goods to help retailers maximize their year-… more
Mar 24, 2023
The technology industry is about to get a new conference and trade show that will fuse all aspects of the telecom/cloud, IT services and communications hardware channel. Set to hold its inaugural edition at the Charlotte Convention CenterJune 7-9, Channel Fusion Expo will converge channel sales agents, value-added resellers (VARs) and managed service providers (MSPs), along with service providers, tech solutions brokers (TSBs), tech solutions providers (TSPs), distributors and IT technology suppliers.
To be delivered in hybrid format, the multi-experiential event will be produced in… more
Mar 23, 2023
What’s trending in the consumer space that can be adapted for trade shows and exhibits? Colorful, blacklit fabrics are being used for all kinds of consumer activations — from DJ shows and concerts to festivals and awards galas. These eye-catching backdrops and canopies allow exhibit managers, event marketers and trade show organizers to make an impression with a customizable product that is more sustainable and less expensive than some other graphic options, such as foam core, vinyl and other signage materials.
We talked to Glowtronics, a custom dye sublimation printer that got its start in… more
Mar 20, 2023
Taking place each March, Women’s History Month is an ideal time to honor and celebrate the achievements of women in the exhibitions and events industry.
In the first of a series of interviews spotlighting stellar event professionals and their insights on how their organizations support women, their advice for the next generation of female leaders and their thoughts on women to watch, ENN had the pleasure of checking in with Monique Ruff-Bell, head of events for TED Conferences.
Ruff-Bell leads a team in managing, planning and executing TED’s flagship global conferences, TED Member events… more
Mar 17, 2023
ENN News
TSNN, the top online news source for the trade show industry, launched Exhibit News Now (ENN), a new website, e-newsletter and social channels (LinkedIn, Twitter, YouTube, Facebook and Instagram) for exhibit management and event marketing professionals, who participate in the $101 billion U.S. exhibition industry, according to the Center for Exhibition Industry Research). Exhibitors represent 70% of the revenues generated from the trade show industry, CEIR research finds.
This new online hub for industry news, insights and original content will focus on information, education and… more
Mar 02, 2023
Following the swearing-in of the new Congress on Jan. 3, the Exhibitions & Conferences Alliance (ECA) announced its public policy priorities for 2023, reflected upon its advocacy accomplishments over its first two years and encouraged industry professionals to join its annual Legislative Action Day, which is returning to an in-person format this year in Washington, DC.
Founded in early 2021, ECA is an advocacy group for the face-to-face business events industry, designed to champion and support its recovery and advancement with legislators on Capitol Hill and in states and cities… more
Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.