May 03, 2023
Event Tech Live (ETL), which was founded 10 years ago and has been held annually in London ever since, made a successful debut in the U.S. April 26-27 with Event Tech Live Las Vegas, held at The Expo at World Market Center.
With a mix of the latest technology from both sides of the Atlantic and beyond, in addition to a wealth of interesting sessions, Event Tech Live Las Vegas was a big hit, according to Adam Parry, co-founder of ETL.
“Getting Event Tech Live to Las Vegas and seeing the fantastic reaction to it is beyond brilliant,” Parry said. “It’s a big team effort, and I thank every… more
May 02, 2023
On April 24, Michigan Central Station, the highly anticipated development in Detroit, celebrated the official grand opening of Newlab Detroit, a high-tech startup ecosystem that has already attracted 25 companies, in the restored Book Depository. Built in 1936, the Albert Kahn-designed Roosevelt Warehouse, a three-story building next to the old train station, is open again after sitting vacant since a fire in 1987.
Inside the Book Depository, a 2,000-square-foot event space and a 200-seat space overlooks an 11,000-sq.-ft. robotics and prototyping facility, while the second and third floors… more
Apr 28, 2023
Nintendo, the developer, manufacturer and seller of home entertainment products that generated $15.2 billion in revenues in 2022, will exhibit at Gamescom 2023, which is set to run Aug. 23-27 in Cologne, Germany.
“We are excited to announce that Nintendo will be exhibiting at #gamescom2023,” Gamescom announced on Twitter. “Many more exhibitors will follow in the coming weeks. Stay tuned!”
Organized by Koelnmesse and The German Games Industry Association, Gamescom is Europe’s largest convention focused on video games, and the event returned in 2022 from the forced pandemic break with 265,… more
Apr 27, 2023
A new fashion sourcing trade show and a consumer event celebrating military culture will be making their debut in September and November of this year, respectively.
SOURCING at MAGIC New York
Informa is gearing up to launch an East Coast version of its long-standing SOURCING at MAGIC fashion trade show, held biannually at the Las Vegas Convention Center.
Set for Sept. 19-21 alongside COTERIE and MAGIC at the Javits Center in New York City, SOURCING at MAGIC New York will resemble its Las Vegas sister expo, featuring an array of global exhibitors and categories from textile… more
Apr 26, 2023
Global live event company Freeman recently acquired Denver-based Impact Point Group, a technology-focused, boutique consultancy firm offering a suite of strategic advisory and event management services. A nationally certified women-owned business, Impact Point Group’s client roster boasts market-leading tech brands, including Cisco, Atlassian and DocuSign, to name a few.
According to Adam Charles, executive vice president of Freeman’s Agency, the acquisition comes as Freeman continues to invest in growth opportunities for its agency business.
“Impact Point Group brings a proven strategy… more
Apr 25, 2023
Live events are a key driver for building brand trust, according to the Freeman Trust Report 2023, a research study on the impact of face-to-face interactions on brand loyalty and trust. Powered by Edelman Data and Intelligence, the research reveals 77% of all respondents – and more than 8 out of 10 millennials – say they trusted brands more after interacting face-to-face with them at live events.
Even better news: The halo effects from these interactions lasted at least a month for 64% of people surveyed, resulting in long-term brand trust, recognition, and sales.
Survey data from the… more
Apr 24, 2023
Pre-show promotion is critical to driving traffic to your booth. Here’s an example of the key elements that AMF Bakery Systems nailed in this email promotion for Interpack, May 4-10 in Dusseldorf, Germany:
1. Messaging: Invite customers and prospects to see the company and team at the show.
2. Timing: Send the email promotion about two weeks before the show, when attendees are setting their show schedules.
3. The details: Include the show dates, location and your booth number. Download a banner or graphic from the event organizer, if available.
4. Comp tickets: Take advantage of free… more
Apr 20, 2023
Thrust Carbon, a sustainability intelligence platform for the travel industry, recently unveiled Thrust Events, a SaaS application designed to bring sustainability reporting to large meeting and event programs.
"We are thrilled to launch Thrust Events, a groundbreaking technology platform that empowers event management agencies to reduce the carbon footprint of their events in an affordable and efficient manner," said Kit Aspen, co-founder of Thrust Carbon, which currently represents more than 20,000 meetings per year. "Unlike traditional methods that rely on spreadsheets, Thrust Events sets… more
Apr 14, 2023
As the world gets ready to celebrate Earth Day on April 22, Exhibitor News Network (ENN) caught up with the Joint Meetings Industry Council (JMIC) Executive Director Alexander Alles to find out the latest on Net Zero Carbon Events (NZCE), an initiative to connect the events industry globally to the rapidly growing movement toward net zero by 2050. Alles was appointed to the newly created position in August 2022 to oversee the initiative as part of his duties.
When was the initiative launched?
In Nov. 2021, world leaders met in Glasgow, Scotland, at COP26 to present how their countries will… more
Apr 12, 2023
The U.S. B2B exhibitions industry is continuing a robust rebound and demonstrating a continued improvement in Q4 2022 from the previous 11 quarters, according to the Center for Exhibition Industry Research’s (CEIR) 2022 Fourth Quarter Index results, which was released in late March.
Figure 1: B2B Exhibition Industry Cancellation Rate, %
The cancellation rate for in-person trade shows and events dropped to 1.3%, a substantial improvement compared to 97.9% in Q4 2020 and 14.8% in Q4 2021. This relatively low cancellation rate and the continued improvement in metrics outcomes for… more
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