Experts & Opinions
Apr 23, 2024
When planning for your next in-person trade show, why not consider trying something new to enhance attendee engagement? Specifically, instead of making your exhibit just a learning tool, add a touch of excitement by including something unexpected and fun. You might be surprised at how much interest you can generate by combining education and entertainment to create a truly “edutaining” experience.
Edutainment is more than just another method to grab attention; it’s an opportunity for your company to distinguish itself. Let’s face it: Setting your exhibit and brand apart can be challenging,… more
Comments (0)
Apr 16, 2024
LED lighting technology has come a long way since its inception in the 1960s.
Today, it is revolutionizing the live events industry, offering a range of solutions that were unimaginable just a few years ago. LED technology is not only energy-efficient but also versatile and creative, allowing event planners, exhibitors, associations and trade show organizers to transform event spaces in new and exciting ways.
In this blog, we take a look at some of the trends in LED solutions and why they are an important part of any event planner’s toolkit. From outdoor festivals to corporate events, LED… more
Comments (0)
Apr 09, 2024
As events continue to be a hub of excitement and collaboration for many, it’s important to be aware of the impact they present. Understanding the amount of greenhouse gas (GHG) emissions produced and how much waste is being expelled during an event is just one of the steps in creating a more sustainable path going forward.
Sustainability is more than environmental action, it has four pillars. Environment is one focus area and the other three focus on Human, Social and Economic improvement.
While attendees can try their best to be cognizant of these and refrain from wasting what they don’t… more
Comments (0)
Apr 02, 2024
As humans, we rely heavily on visual cues to interpret and understand our surroundings.
In fact, studies have shown that our brain can process images up to 60,000 times faster than text alone, which is why incorporating visual technology into your events can have a tremendous impact on your audience.
In this blog, we’ll look into the psychology behind visual technology and how they can create lasting emotional impact at your next event.
Visuals that captivate event audiences
Visual content can have a profound impact on our emotions and attitudes. When we see an image that is positive or… more
Comments (0)
Mar 26, 2024
Last June, nearly 100 business events industry leaders and advocates went to Capitol Hill to ask their members of Congress to do three important things:
· Encourage the Federal Trade Commission (FTC) to finish its proposed anti-scammer rule
· Advance legislation to help our industry train the next generation workforce
· Introduce legislation to help bring down visa wait times.
So, what has happened since then?
In February, the FTC finalized its Government and Business Impersonation Rule, which takes effect on April 1 and will go after scammers who impersonate businesses in… more
Comments (0)
Mar 22, 2024
Think of a trade show as a miniature city and each booth as a business meeting location. Like a city, it can be a confusing place for a visitor, who may end up aimlessly wandering the aisles leading past blocks of booths and tables while trying to find their destination. So many exhibits look the same, or their displays overload the viewer with such clutter that nothing can stand out.
The right signage smooths the flow of traffic to the booths and helps attendees engage more fully with the entire show. Here is a helpful guide for trade show organizers on how to maximize signage and some… more
Comments (0)
Mar 18, 2024
Do you have a post-event strategy?
While we pour our time, energy, creativity and strategic thinking into maximizing pre-registrations, there's so much untapped value post-event.
Here are my top five ideas to include in your post-event plan:
1. Build deeper connections and reward loyalty
Send personalized thank you notes to your event stakeholders, share event highlights and keep them informed about future events. Enroll attendees in a loyalty club and acknowledge their importance to the brand. Appreciate them, and you’ll increase advocacy and future commitment.
2. Gather valuable… more
Comments (0)
Mar 08, 2024
Planning is an essential part of creating an engaging and successful exhibit experience. The process requires attention to detail, time management and clearly defined objectives. If you have felt overwhelmed or unsure where to begin, here are five tips to help you get started.
1. Outline Your Exhibit Strategy and ObjectivesWhy are you exhibiting at the trade show? What are the reasons you chose a particular trade show? These are essential questions to ask when planning your exhibit. Determining your marketing goals and business objectives is vital to developing a strong exhibit strategy.… more
Comments (0)
Mar 04, 2024
In the dynamic realm of trade shows, the art of lead generation comes with its share of challenges. One prominent issue exhibitors face is the tendency of booth visitors to occasionally present themselves in a light that may not align with reality. Simply put, they lie.
While it may be a harsh truth, it’s crucial to understand that trade show attendees often misrepresent themselves during booth interactions.
Why does this happen? There are two primary reasons. First, visitors may feel compelled to safeguard their ego and credibility, leading them to provide information that may not be… more
Comments (0)
Feb 26, 2024
For years, the business events industry has been calling on policymakers to take action against the scammers who prey on our industry.
On Feb. 15, the Federal Trade Commission (FTC) answered those calls with its new Government and Business Impersonation Rule, which will target scammers who impersonate businesses and government entities.
The FTC takes action
This new rule directly targets the hotel reservation scams and attendee list sale scams that have targeted conference and trade show exhibitors and attendees for ages.
How? The Government and Business Impersonation Rule will allow… more
Comments (0)
Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.