Experts & Opinions
Feb 20, 2024
In the world of trade shows, making an impression isn’t only about what happens during the event; it’s about the anticipation before and the momentum after. This comprehensive approach can transform your trade show experience from a mere exhibit to a powerhouse of long-term growth, partnerships and results.
The importance of both pre- and post-trade show marketing can’t be overstated. Without it, you’re essentially throwing your investment away. It’s like organizing a grand party but forgetting to send out the invites or follow up afterward. Don’t be that host.
Strategies to Boost Pre-… more
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Feb 12, 2024
Local engagement holds a powerful advantage in the world of branding. Local pop-up events, known for their ability to bring people together, offer the perfect opportunity to combine the strengths of local branding with the reach of global platforms.
However, it takes work to strike the right balance, and it often requires outsourced sales and marketing to nurture customer engagement and expand reach to see the long-term impact for your brand.
But the first step is igniting that impact at local pop-up events. With the right strategies, you can design a pop-up that engages your target… more
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Feb 05, 2024
In a significant step towards a sustainable future, the stakeholders of the Net Zero Carbon Events workstreams have officially released seven comprehensive guidance documents for decarbonization. As a culmination of efforts from more than 100 colleagues worldwide, the guidance documents offer a detailed and actionable framework for stakeholders, entering in a new era of responsible event management.
Venue Energy
The Venue Energy workstream introduced a four-fold approach to kickstart the decarbonization journey for event venues. Recommendations range from tracking energy usage to… more
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Jan 30, 2024
In January, the Exhibitions & Conferences Alliance (ECA) released its 2024 public policy agenda.
The headline: ECA is ‘all in’ on supporting government policies to help you attract and train the business events industry’s future workforce.
Why? Our industry has a skilled workforce shortage. But it’s not just us. Our country has a skilled workforce shortage, and working together, we can make a difference.
How is ECA helping? In Washington, DC we are advocating for two bipartisan bills in Congress with the potential to be game changers for the industry.
Bipartisan Workforce Pell Act… more
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Jan 22, 2024
As marketing trends continue to cycle, the importance of consumer trust remains constant. However, the rise of influencer marketing and social media has changed the dynamic between consumer and brand trust. With immediate access to product reviews, promotional codes and influencer testimonials, it’s easier than ever for consumers to learn about new brands and products.
Over the years, marketers have witnessed the relationship between B2C companies and influencers flourish, so much so that influencer marketing is expected to surpass $34 billion this year. Though the influencer market remains… more
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Jan 12, 2024
Authenticity was a buzzword in events in 2023, and there's no denying, based on many predictions posted for 2024, that the word will play a role in many event and marketing strategies for the year ahead.
The rise of artificial intelligence (AI) has not only revolutionized content generation but also impacted what many people assume to be genuine content or not.
There are many advantages to utilizing AI in your content marketing strategies, such as personalization, time and cost efficiency. However, there's also a danger of losing authenticity if it is not used correctly.
This is where the… more
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Jan 05, 2024
Preparing for an upcoming trade show and wondering how to captivate Gen Z attendees? You know that Gen Z buyers have distinct preferences compared to Millennials, Gen Xers and Baby Boomers, so it’s clear that a fresh approach is needed to ace your strategy.
Don’t jump the gun and overhaul your trade show booth or rebrand your logo. However, taking time to delve into what makes Gen Z tick is a smart move. This way, you’ll be prepared if they’re not as responsive to the usual tactics.
GWI's research outlines seven key traits Gen Z shares for trade shows. This generation has a penchant for… more
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Jan 02, 2024
In the dynamic world of trade shows, where innovation and engagement collide, 2024 promises to be a year of transformative trends that will reshape attendee behavior, design floor plans and product choices. As we look ahead at the trade show landscape, let’s delve into the key insights that will define the experiences of planners, exhibitors and attendees alike.
1. Creating an engaging and productive experience for attendees
The heartbeat of any trade show lies in the interactions between planners, buyers and exhibitors. In 2024, we anticipate a continued shift towards more intimate and… more
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Dec 14, 2023
With the U.S. trade show industry continuing its recovery from the pandemic, our company handled a significant uptick in the volume of international exhibitor shipments in 2023. As the official freight forwarder and U.S. Customs Broker for 130 trade shows this year, we’ve witnessed and welcomed the growth in these shipments across industries.
Current indicators for Q1 2024 point to a positive shipping climate with relatively stable pricing and no port congestion. While this is great news for the industry, we're concerned about less knowledgeable international exhibitors who may struggle… more
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Dec 12, 2023
With 1,850+ industry professionals (pending verified audit) and 241 exhibitors spanning 35,500 net square feet of paid exhibit space at the Kay Bailey Hutchison Convention Center Dallas, the International Association of Exhibitions and Events (IAEE) Expo! Expo! Annual Meeting & Exhibition offered so much to do and see over the course of three days in Texas. Nearly every year in early December for the past 25+ years (except when I was pregnant or had newborns), I have attended “The Show for Shows.” In fact, it was the first industry trade show I ever attended.
In 2023, I worked a shift… more
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Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.