Mar 13, 2024
This month, trade show organizers, associations and venues are announcing new events, rebranding existing ones and teaming up with other organizations to offer more value for their members and audiences. Here’s our latest New Briefs to help you stay on top of what’s happening in the trade show industry right now.
ESCA Partners With CEIR on Exclusive Research, Unveils New Standard Industry Safety Signage
The Exhibition Services & Contractors Association (ESCA) has partnered with the Center for Exhibition Industry Research (CEIR) to provide ESCA members with exclusive access to CEIR’s… more
Mar 11, 2024
If your trade show or event organization works with independent contractors, it’s important to know how a new employment rule that takes effect on March 11 could impact labor costs for businesses that rely on contract labor or freelancers, such as trucking, manufacturing and more.
The industry sector most likely to be impacted: general service contractors, AV companies, freight companies and other suppliers that rely on independent contractors.
Why it matters: Increased costs for suppliers could be passed on to event organizers or exhibitors, who were already facing increases of 7%-30% for… more
Mar 08, 2024
What’s new in Palm Springs, Calif.? We’ve got the scoop on five new venues for events, including:
The world’s first-ever Tommy Bahama resort that opened in November 2023
The Palm Springs Surf Club that opened in January
The Thompson Hotel Palm Springs that’s slated to open in Q2
The Spa at Sec-he that opened in April 2023
The Agua Caliente Cultural Museum that opened in November 2023
If you are looking for a sunny locale in Southern California for your next event, Palm Springs, Calif., averages more than 350 days of sunshine and only five inches of rain each year.
Located in Coachella… more
Mar 07, 2024
Online events are here to stay, so how do event organizers and exhibitors make them more effective and enjoyable? Priya Parker, author of The Art of Gathering, published the Virtual Gathering Guide, which offers seven steps for meeting hosts to create moments of connection in the online event space.
Here are excerpts from the guide that are most relevant for corporate event and exhibit managers.
1. Clarify the purpose of your virtual gathering. “Don’t assume your digital gathering shares the same purpose as your in-person one,” she advised. Ask: “What is the most important need for this… more
Mar 06, 2024
How do leading exhibit designers and builders create an appealing booth environment? Check out these design trends and traffic-generating tips from ExhibitorLIVE, which was held Feb. 27-28 at the Gaylord Opryland Convention Center in Nashville.
The annual trade show offered a window into what is the latest in effective exhibit strategy — at a show where the exhibit managers are the target buyers.
Our team walked the exhibit hall floor to scout design, lighting and tech trends attracting the most traffic from buyers.
Here are 10 booths that stood out:
1. Curve appeal. Aluvision… more
Mar 05, 2024
U.S. trade show producer Emerald Holding, Inc. reported a 17.5% year-over-year revenue increase to $382.8 million in 2023, growth attributed to event expansion, new launches and acquisitions, according to its financial results for the fourth quarter (Q4) and full year of 2023 that were released on Feb. 29.
Despite this good news, the company reported a net loss of $8.2 million for the year, contrasting with 2022’s net income of $130.8 million. Adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) stood at $97.8 million for 2023, down from $239.6 million in 2022,… more
Mar 01, 2024
EXHIBITORLIVE 2024, an annual event for exhibitors produced by Exhibitor Group, reported a more than 20% bump in total attendance and 40% increase in buyers year over year, according to David DuBois, president and CEO of Exhibitor Group and publisher of EXHIBITOR magazine, who joined the privately held company in October after serving for 11 years as president and CEO of the International Association of Exhibitions and Events (IAEE).
Related: David DuBois to Retire From IAEE at the End of 2023
Held Feb. 25-28 in Nashville, the event featured four days of education, networking opportunities… more
Feb 29, 2024
The Events Industry Council (EIC) awarded a water quality trade show and an events destination with its highest level of the Sustainable Event Standards for environmental and social responsibility within the global events industry.
Created by the EIC Sustainability and Social Impact Committee in partnership with industry professionals and leading sustainability practitioners, the EIC Sustainable Event Standards are a collection of eight specific standards that assess events and industry suppliers on a wide range of sustainability criteria, including organizational management, marketing,… more
Feb 28, 2024
What experiences do event attendees value most? During the Women in Exhibitions Network North America session, “New Audience Insights From Freeman,” on Feb. 16, Freeman Senior Vice President of Strategy Ken Holsinger provided a deeper dive into the 2024 Attendee Intent and Behavior, which garnered 3,200 respondents across a blend of events.
The one-hour online meeting covered the full report, but here are the top 11 things that attendees want from in-person events, according to the Freeman survey. When planning your event or exhibit and budgeting your spend, it’s helpful to know what… more
Feb 27, 2024
Pink is out, red is in. If that’s too bold, neutral “quiet luxury colors” are still going strong. Those were just some of the fashion trends featured at the apparel-focused trade shows MAGIC, Project and Sourcing at MAGIC that took place Feb. 13-15 at the Las Vegas Convention Center.
Days before the shows opened, Informa Markets Fashion, which owns and operates the events, announced the group’s brand transition to MMGNET Group and the launch of MMGNET (pronounced “magnet”), the new insights and resources-powered parent brand designed to support the wider fashion industry and connect the… more
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