Exhibit Design, Planning & Execution
Apr 07, 2023
With the annual U.S. inflation rate at 6.0% for the 12 months that ended in February (according to U.S. Bureau of Labor Statistics data published March 14), it should come as no surprise that 76% of exhibitors said rising costs are the most difficult challenge they face in 2023, according to research by A2Z Events by Personify.
What other challenges are confronting exhibitors in 2023? More than half (54%) noted the importance of finding innovative ways to connect with attendees, and 27% reported decreased attendance as one of their biggest concerns.
“We completely agree — rising costs are… more
Apr 05, 2023
What design trends can you expect to see on the show floor in 2023? To find out, creative directors from two leading exhibit design and build companies explored the show floors at two of most innovative trade shows in the world: Euroshop 2023, held Feb. 25-March 2 in Dusseldorf, Germany, and Natural Products Expo West, held March 7-11 in Anaheim, Calif.
While both shows are among the largest in their sectors, the exhibitor and attendee profiles are quite different. Euroshop, a retail trade fair that is held every three years, attracted 1,830 exhibitors and more than 81,000 trade visitors.… more
Mar 30, 2023
Here’s one simple way to maximize your trade show presence: include your upcoming trade show schedule in your email signature. That way, customers and prospects can be made aware of where they can see you in person in coming months.
Make sure to include the show name, dates, location and booth number, and suggest to everyone at your organization and/or those who will be part of the show/booth team do the same.
“It’s a tip that doesn’t cost you anything but always keeps your whereabouts top-of-mind,” said Cheryl Soares, foodservice promotions and trade show manager for the California Milk… more
Mar 28, 2023
What are exhibitors and sponsors seeking from trade shows, how has that changed since 2019 and what can trade show organizers do to deliver better ROI?
Jenn Harrison, who has served as trade show manager for General Dynamics Mission Systems for more than 16 years, and Cheryl Soares, who has served as manager, trade shows and foodservice promotions for the California Milk Advisory Board for more than 17 years, shared their perspectives at the Society of Independent Show Organizers (SISO) CEO Summit, held March 20-23 at the Four Seasons in Las Vegas.
The session, “Customer Spotlight:… more
Mar 24, 2023
On the heels of a successful OFFPRICE Show held Feb. 11-14 at The Venetian Expo in Las Vegas, which attracted 10% more exhibitors than the previous show, Tarsus Group announced it will launch a new regional OFFPRICE Show in Florida to meet the needs of East Coast chain stores and independent retailers.
Set for Oct. 17-18 at the Orange County Convention Center in Orlando, OFFPRICE Orlando Market is slated to be a premiere two-day trade show featuring wholesale brands, distributors of closeouts and overproduced, immediate/in-season and cost-friendly goods to help retailers maximize their year-… more
Mar 24, 2023
The technology industry is about to get a new conference and trade show that will fuse all aspects of the telecom/cloud, IT services and communications hardware channel. Set to hold its inaugural edition at the Charlotte Convention CenterJune 7-9, Channel Fusion Expo will converge channel sales agents, value-added resellers (VARs) and managed service providers (MSPs), along with service providers, tech solutions brokers (TSBs), tech solutions providers (TSPs), distributors and IT technology suppliers.
To be delivered in hybrid format, the multi-experiential event will be produced in… more
Mar 16, 2023
NAB has launched a new sustainability awards program at the NAB Show, which will be held April 15-19 in Las Vegas, to recognize individuals, companies and products for outstanding innovations in media technology that promote conservation and reusability of natural resources and foster economic and social development.
Back Story
“This is a topic that has been bubbling up in our industry and others for quite some time, and I think we have a responsibility as a show organizer because we have a tremendous platform at our disposal,” said NAB SVP Chief Customer Success Officer Eric Trabb, who is… more
Mar 15, 2023
Even in the midst of a war — perhaps all the more so — companies look to exhibitions to help grow their businesses. After domestic demand dropped sharply when Russia invaded Ukraine in Feb. 2022, Ukrainian furniture companies were forced to look beyond their borders for sales.
That was the case for eight Ukrainian companies that exhibited in a pavilion at the Las Vegas Market, which was held Jan. 29-Feb. 2 at The Expo at World Market Center. Ukrainian owners, operators and reps made the arduous journey to display their goods at the biannual market in the hopes of creating connections… more
Mar 15, 2023
What is the average cost of trade show labor in Las Vegas? What is the average cost of electrical labor in Orlando? What is the average cost for materials handling in New York? How do these averages by city compare to the national average?
The 2022 Material Handling & Labor Rate Survey — a new report by The Exhibitor Advocate, a non-profit organization dedicated to amplifying the voice of exhibitors — provides some benchmarks to review high-level exhibitor costs in 16 U.S. cities, from Las Vegas and Orlando to Chicago and Atlanta.
“We believe this data is a valuable and important… more
Mar 01, 2023
The 2023 edition of the world’s most influential tech event, the Consumer Electronics Show (CES), which took place in Las Vegas Jan. 5-8, exceeded its own expectations and returned to six-digit attendance for the first time since the pandemic.
Spanning nearly 2.2 million net square feet of exhibit space (1.4 million in 2022), CES featured 3,200 exhibitors (2,300 in 2022), including 1,000 new exhibitors, and welcomed 115,000 attendees (45,000 in 2022), making it the largest audited global tech event since early 2020. With 40,000 international attendees heralding from 140 countries, it also… more
Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.