Exhibit Design, Planning & Execution
Apr 24, 2024
What was trending for exhibitors at CES 2024? To get the scoop, we participated in a webinar presented by Impact XM, an experiential design agency with clients across a wide range of industries and trade shows, including Panasonic Connect North America at INFOCOMM, BASF Corp. at Commodity Classic and Homes.com at NAR NXT, owned and produced by the National Association of REALTORS — to name a few.
Impact XM’s Senior Director Brittany Leeb, who has worked in exhibits since 2015, and Design Director Paul Eizerman, who has designed exhibits since 2006, shared their perspective on the top three… more
Apr 22, 2024
In celebration of Earth Day 2024, we want to share highlights from our latest podcast interview with Honeycomb Strategies CEO and ASM Global Chief Sustainability Officer Lindsay Arell. These 10 takeaways highlight the multifaceted approach to sustainability in events, encompassing operational changes, partnerships, transparency and a broader industry shift towards sustainable practices.
1. Integration of Sustainability Practices: Natural Products Expo West is one trade show that’s leading by example. The trade show has successfully integrated sustainability practices into nearly every aspect… more
Apr 18, 2024
While 61% of exhibitors claimed unpredictable costs have a major influence on their decision to attend an event, 93% believe the quality of expected attendees is the most impactful outcome, even when compared to external constraints, according to “Event Excellence by Design,” a new report that takes an inside look at exhibitor objectives and provides show organizers with insightful data to help them design more impactful event experiences.
Lead quality remains the No. 1 measure of success, even more than last year. When exhibitors were asked how they measure the value their organization… more
Apr 12, 2024
While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace inflation, according to the findings of the Annual Survey of Exhibition Rates. The Exhibitor Advocate — a non-profit organization dedicated to providing industry stakeholders with expert advice, research and tools to amplify the voice of exhibitors — has released its latest survey that analyzes labor and equipment costs across 24 major U.S. cities.
This year’s report demonstrates that while trade shows continue to be a valuable sales and marketing… more
Apr 08, 2024
For exhibitors who are truly serious about sustainability and lowering the environmental footprint at their trade shows, exhibits and events, incorporating plant-forward menus is more than a culinary trend — it’s a strategic choice that aligns with broader societal shifts, especially among younger generations. By making this change, event organizers can not only enhance the attendee experience but also cut carbon and costs while contributing to a more sustainable and equitable world.
The demand for plant-based options is growing steadily, driven by a combination of health concerns,… more
Mar 25, 2024
How do you take your corporate event from good to great? The first step is understanding your audience, advised Senior Event Marketing Leader Kimberly Kee — who has managed event programs for MCI, Hughes, Boeing, Arrow and TeamViewer — during a session at EXHIBITORLIVE 2024.
“Be prepared to ask a lot of questions to find out where you need to focus your planning priorities,” she said. “Understand both objective and subjective data by using online survey tools combined with more personal tactics.”
Here’s an overview of nine more steps for planning a great corporate event.
1. Event branding… more
Mar 20, 2024
The Center for Exhibition Industry Research (CEIR) reported a significant recovery in the U.S. business-to-business (B2B) exhibition industry for the fourth quarter (Q4) 2023, citing a 15% year-over-year increase in overall exhibition performance that measures exhibitors, net square footage, attendees and real revenues.
The industry’s performance is nearing pre-pandemic levels, with the Q4 2023 results showing only an 8% lag compared to the same period in 2019, according to the latest CEIR Total Index. This represents a significant improvement from the 41% and 20% shortfalls observed in Q4… more
Mar 11, 2024
If your trade show or event organization works with independent contractors, it’s important to know how a new employment rule that takes effect on March 11 could impact labor costs for businesses that rely on contract labor or freelancers, such as trucking, manufacturing and more.
The industry sector most likely to be impacted: general service contractors, AV companies, freight companies and other suppliers that rely on independent contractors.
Why it matters: Increased costs for suppliers could be passed on to event organizers or exhibitors, who were already facing increases of 7%-30% for… more
Mar 07, 2024
Online events are here to stay, so how do event organizers and exhibitors make them more effective and enjoyable? Priya Parker, author of The Art of Gathering, published the Virtual Gathering Guide, which offers seven steps for meeting hosts to create moments of connection in the online event space.
Here are excerpts from the guide that are most relevant for corporate event and exhibit managers.
1. Clarify the purpose of your virtual gathering. “Don’t assume your digital gathering shares the same purpose as your in-person one,” she advised. Ask: “What is the most important need for this… more
Mar 06, 2024
How do leading exhibit designers and builders create an appealing booth environment? Check out these design trends and traffic-generating tips from ExhibitorLIVE, which was held Feb. 27-28 at the Gaylord Opryland Convention Center in Nashville.
The annual trade show offered a window into what is the latest in effective exhibit strategy — at a show where the exhibit managers are the target buyers.
Our team walked the exhibit hall floor to scout design, lighting and tech trends attracting the most traffic from buyers.
Here are 10 booths that stood out:
1. Curve appeal. Aluvision… more
Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.