Exhibit Design, Planning & Execution
Sep 29, 2023
“There's an old saying that goes … if it's measured, it's managed,” said Oliver Bailey, Head of Interaction Design, IMEX Group. “So the opposite is also true. If you're not measuring something, you can't be expected to manage it effectively.”
But how do you measure event design and experiences?
Bailey and his team are working with Zenus to measure attendee sentiment, as well as traffic, dwell time and demographics in several locations at the upcoming IMEX America, which will be held Oct. 17-19 at Mandalay Bay Convention Center in Las Vegas. Always looking to experiment and try new event… more
Sep 27, 2023
The buzzing no-alcohol movement is as strong as ever, and it doesn’t appear to be slowing down anytime soon.
Research from Nielsen IQ (NIQ) underscores the fact that consumers are either ditching booze altogether or enjoying alcohol in moderation as part of a “sober curious” or “mindful drinking” lifestyle. Non-alcoholic beer, wine and spirits sales have steadily grown over the past several years, while alcoholic beverage sales have dropped, according to a recent NIQ trends report.
As demand grows and new non-alcoholic brands continue to flood the market and rise in popularity, the events… more
Aug 31, 2023
Choosing to eat a more plant-based diet has been one of the biggest trends among consumers in recent decades, as it’s been proven to have health benefits and be better for the planet, offsetting the carbon emissions generated by the meat and dairy industry.
As event professionals grapple with catering to the various dietary needs and restrictions of attendees, one of the best perspectives to take is a plant-forward view that is nutritious and inclusive to all attendees while also being sustainable and leaving the planet in a healthier place, according to Tracy Stuckrath, founder and… more
Aug 18, 2023
While leisure travel rebounded at a much faster pace coming out of COVID, business travel has picked up momentum in 2023, according to the 9th CWT Global Business Travel Association (GBTA) Travel Price Forecast 2024.
The report helps businesses understand market pricing for airfares, hotel room rates, ground transport and meetings and events. The forecast also explores where prices are heading, as well as the drivers of change.
“For business travelers as well as for the travel industry, 2023 and 2024 will present a dynamic environment characterized by economic uncertainty and heightened… more
Aug 10, 2023
The Net Zero Carbon Events initiative has published "Best Practices for Decarbonization Pathways" to provide actionable insights and strategies that can be implemented immediately by event organizers, venues, exhibitors and suppliers. The document is available free to download here.
The interim document provides best practices for venue energy, smart production and waste management, food and food waste, logistics and travel and accommodation. The document highlights actions to help event organizations gain a head start on their decarbonization journey. Full guidance documents are set for… more
Aug 09, 2023
What role does diversity, equity and inclusion (DEI) play in designing F&B experiences in conjunction with an exhibit?
We checked in with Tracy Stuckrath, founder and president of thrive! meetings & events and host of the Eating at a Meeting podcast, who offered some keen insights on the importance of DEI in event catering.
Inclusivity is what inspired Stuckrath to start her business in 2010, when a personal health journey changed the course of her career.
“I was an [event professional] with food allergies, and I lost my job and knew this was what I wanted to do — educate my… more
Jul 05, 2023
Exhibitions remain a valued sales and marketing channel among event teams and their senior leadership, but global inflation — along with increasing exhibit costs — is changing the way budgets are distributed between events or decreasing per-event spend on in-person events in 2023, according to a Exhibit Leader Insights 2023 report released in June. Budget cuts for exhibit-related activities may be looming for those who are struggling to demonstrate exhibit ROI against business and commercial objectives.
Findings from the report shed light on the dynamic nature of exhibit marketing in 2023.… more
Jun 19, 2023
At a recent industry event, ENN interviewed JD Gershbein, publisher of the LinkedIn Style Guide. We spoke with Gershbein on site at EXHIBITORLIVE 2023, where he was the speaker at a session titled LinkedIn: The Next Frontier.
Here are a few takeaways he shared:
LinkedIn’s algorithm will currently give posts higher priority if they do not include links off the platform.
Wait a minute and post the link in the comments. Or publish the article or newsletter on LinkedIn (not on your web site).
Include three to five hashtags in your post but no more than five.
If your post gets five likes… more
Apr 25, 2023
Live events are a key driver for building brand trust, according to the Freeman Trust Report 2023, a research study on the impact of face-to-face interactions on brand loyalty and trust. Powered by Edelman Data and Intelligence, the research reveals 77% of all respondents – and more than 8 out of 10 millennials – say they trusted brands more after interacting face-to-face with them at live events.
Even better news: The halo effects from these interactions lasted at least a month for 64% of people surveyed, resulting in long-term brand trust, recognition, and sales.
Survey data from the… more
Apr 24, 2023
Pre-show promotion is critical to driving traffic to your booth. Here’s an example of the key elements that AMF Bakery Systems nailed in this email promotion for Interpack, May 4-10 in Dusseldorf, Germany:
1. Messaging: Invite customers and prospects to see the company and team at the show.
2. Timing: Send the email promotion about two weeks before the show, when attendees are setting their show schedules.
3. The details: Include the show dates, location and your booth number. Download a banner or graphic from the event organizer, if available.
4. Comp tickets: Take advantage of free… more
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