Products & Services News
Sep 08, 2023
Exhibiting companies now have a new way to scan badges and generate leads at trade shows thanks to Utah-based mobile software startup Mobly, a mobile-first SaaS platform that captures leads and instantly integrates them into customer relationship management (CRM) and marketing automation platform (MAP) systems for immediate follow-up.
Using the Mobly app on a smartphone or tablet, booth staff can search contacts by name and company or snap a picture of a badge or business card. Mobly then enriches the lead information and automatically syncs the data in CRMs or MAPs, reducing the time to… more
Sep 01, 2023
It’s always been a challenge for exhibiting companies to measure ROI from trade shows beyond leads. While leads generated is an important metric for evaluating the value of a specific trade show vs. the overall costs, it’s not the only objective when it comes to exhibiting. However, it’s way more difficult to measure marketing goals like brand awareness, engagement, sales conversions, customer satisfaction and thought leadership from face-to-face.
More and more, chief marketing officers and key stakeholders want data. How are exhibit managers measuring impressions, meetings, quality of… more
Aug 30, 2023
XS Worldwide, a global experiential marketing agency with facilities in India, Europe, the Middle East and the U.S., has partnered with Pavek Marketing, a marketing company founded by former Exhibitor Media Group Chief Client Officer John Pavek, to expand its North American Partnership Program, which provides exhibit designers and producers with a platform to collaborate and execute exhibit programs and immersive experiential projects anywhere in the world.
“I’m thrilled to work with the team at XS Worldwide,” said Pavek, managing director of Pavek Marketing. “Their expertise in global… more
Aug 29, 2023
Google has introduced sensory event kits for its own corporate events, and the company is making them available for purchase to other events through the Google Merch Shop.
“As we rolled these out internally in a series of other efforts, we wanted to make them accessible to other event professionals who want to be more inclusive for more than 20% of attendees who are neurodivergent or experience sensory sensitivities,” said Megan Henshall, global events strategic solutions lead for Google.
Henshall is the force behind Neu Project, a community that began at Google, working to inspire safe,… more
Aug 14, 2023
Event technology solutions are evolving at warp speed again, giving event professionals even more tools to streamline the experience for them and attendees. Check out a few of the latest offerings to hit the market.
Cvent
Cvent, a meetings, events and hospitality technology provider, unveiled its new Cvent Events+ solution, which is designed to deliver an always-on branded event hub to promote future events and webinars and showcase video content from past events.
"Many of today’s event organizers and marketers are hosting more events — across more formats — than ever before, which can… more
Aug 02, 2023
Event management software provider Map Your Show implemented upgrades to its Exhibitor Resource Center (ERC), which acts as the central organizing hub for exhibitors and sponsors, helping them stay on top of event information all in one place.“With the upgrades in the Exhibitor Resource Center, show organizers have a more powerful engine to create the best experience for their exhibitors and to drive additional show revenue through sponsorships and advertising," said Don Kline, CEO of Map Your Show.Through the ERC, event organizers can quickly build an Exhibitor Portal with the key… more
Jul 31, 2023
ExpoFP, an interactive floor plan provider, and IndoorAtlas, an indoor positioning platform, teamed up to create interactive floor plans with accurate indoor positioning and wayfinding. The technology allows expo attendees to easily locate their current position and find exhibitor booths, even in offline mode, and can be integrated into mobile event apps.
“Our interactive floor plans, empowered by blue-dot wayfinding, provide a seamless navigation experience that saves time and enhances visitors’ satisfaction,” said Ross Sudentas, CEO of ExpoFP. “We are thrilled to partner with IndoorAtlas… more
Jul 24, 2023
Bizzabo unveiled new offerings with Klik, the onsite wearable technology that the company acquired in 2021. The additions include two major updates to Klik Experiential, its wearable event technology for B2B conferences and flagship events: The Edge, a design update to its SmartBadge™, and Klik à la Carte, an individual option for non-Bizzabo customers.
“We’re excited about The Edge because it’s the sleekest SmartBadge™ yet,” said Alon Alroy, co-founder and CMO of Bizzabo. “The Edge offers the same data collection, engagement and networking opportunities as the original SmartBadge, but its… more
Jun 23, 2023
Skyline Exhibits, a trade show exhibit company headquartered in Eagan, Minn., acquired its authorized dealer, Skyline British Columbia (BC). Located in Delta, British Columbia, Skyline BC partners with marketers to create brand-elevating, custom-modular exhibit experiences and has worked with many brands, including Scientific Games Corporation, STEMCELL Technologies, Acer International, GeoComply Solutions Inc. and Teck Resources Limited.
Skyline BC President and CMO Chris Laundy and key employees will join Skyline Exhibits to continue serving clients in the British Columbia region. Laundy… more
May 26, 2023
JCK and Luxury trade shows, produced by RX, have partnered with BOSS Logics to provide access to Connect for Trade Shows, an appointment booking and scheduling system for both retailers and brands. This new tool from BOSS Logics, a technology solutions provider for the jewelry industry, is free to all show participants, empowering retailers to schedule meetings while also giving vendors an easier way to manage their show appointments.
An ongoing premium version of this offering is being introduced during the Las Vegas trade shows to help brands and retailers alike to encourage appointments… more
Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.